Fashion swimwear is a notoriously tricky industry. It’s seasonal and trend-driven. Fitting a swimsuit is as much art as it is science. A swimwear ﬁrm can come and go as fast as a Hollywood night club. Yet, for 49 years and counting, RAJ Swim has been the industry’s leading house of fashion. Throughout our history, we’ve attracted the best retailers, the best brands, and the best talent in swimwear. We’ve done so because we are passionate about our business and are unafraid to challenge industry norms. As a second generation family business, we maintain focus on the long term and we don’t cut corners.
We design and make most of our products in company-owned factories in Southern California, where we employ over 400 people. Our 100,000 square foot facility is a model for hi-tech apparel manufacturing and allows for quick turns and tight inventory controls. Our design team wins accolades for their creations, including the prestigious Designer Presents Award at Mercedes-Benz Fashion Week.Giving back to our community is a core value at RAJ. For example, each year we host NEXT National SUP Day in support of children suffering from Cystic Fibrosis. A portion of the proceeds from NEXT Swimwear goes toward ﬁnding the cure.
With our secret sauce (a little bit of sun, a dash of ocean, and a lot of talent)—we have the formula that makes any woman feel conﬁdent in her swimwear.