Company press

December 7, 2017

Shop-Eat-Surf: Anne Kelly>


RAJ Swim Names Anne Kelly as New Vice President of Sales

 The company looks to accelerate growth with swim industry veteran

RAJ Swim, based in Orange County, California is pleased to announce that Anne Kelly has joined the executive team as Vice President of Sales and will be responsible for leading their key retail accounts and private label business.

“Anne has a proven history of driving sales and delivering results,” said Brenda West, President of RAJ Swim. “She is an outstanding addition to our executive team and will be instrumental in building new relationships along with utilizing her expertise in swim to drive growth.”

Anne brings many years of sales leadership to RAJ. Most recently she held the title of VP of Sales at BB Dakota.  Prior to that, she has over 16 years of swim expertise with Manhattan Beachwear and Quiksilver, where she was National Sales Manager of Roxy swim.

At RAJ Swim, Anne will be focused on an expanded multi-channel strategy to drive sales performance. She will continue to build upon their private label business with existing channels and chase new retail opportunities to support the company’s growth.

“RAJ is a key player in the swim industry with over 50 years of experience,” said Anne Kelly, VP of Sales.  “I am thrilled to have the opportunity to join RAJ at this exciting and pivotal point in the company’s growth and look forward to making a valuable contribution to their overall sales strategies.”

Anne has a Bachelor of Liberal Arts, and Business Minor from Pennsylvania State University.


RAJ Swim ( is external)) is the leading swimwear design house with globally recognized brands. Founded in 1967, it is one of few vertical manufacturers in the U.S. that designs, manufactures, and markets designer and private label swimwear and cover-ups. RAJ Swim brands are known for their innovative designs, luxurious fabrications, and impeccable quality. The portfolio of collections caters to every woman and includes; Athena, NEXT, LUXE by Lisa Vogel, VYB, Ella Moss, Basta, Splendid, Reef, Sports Illustrated Swim and Active. In 2009, RAJ Swim launched is external) and currently owns and operates eight SwimSpot stores. SwimSpot is the quick, easy, and fun shopping destination for the modern sun lover.