Behind the scenes
Friday, May 29, 2015
Let’s give a big SUNNY welcome to our newest RAJ Brand: BASTA SURF! The acquisition of Basta Co. LLC, a New York-based swim and beachwear brand, helps fill a “contemporary beach sexy niche” in our extensive brand portfolio.
“After seeing many opportunities, we really believe Basta is the perfect fit,” said Raj President Alex Bhathal, adding that the brand’s founders, Samantha August and Emily Ford, “have created beautiful designs, obtained strong distribution with premier retailers, and developed a cult following among celebrities and social media influencers.”
The line is Inspired by designers Samantha August & Emily Ford’s world travels, surfing adventures, and love of the ocean.
Basta Surf has grown from a few essential swimsuits to a luxury resort brand gracing the cover of Sports Illustrated, Vogue, and Us Weekly and worn by celebrities such as Jessica Alba and Heidi Klum. They take pride in creating pieces that flatter every woman’s curves with luxury Italian fabrics, attention to detail, and seamless fit.
The acquisition will also enable Basta to tap Raj’s distribution channels and market to a larger audience, Raj said.