Athena’s Attributes

Tuesday, February 16, 2016

AthenaAttributes

Athena bridges the gap between youthful and fashionable swimwear for today’s woman. ‘The Spot’ takes a closer look into this best-selling swim brand, made for fit and comfort with built-in bras, larger cup sizes and the perfect elements to shape, slim and enhance. They just so happen to be bright and colorful for fun in the sun!

By, Angie Zarate

As the resident fit guru at ‘The Spot’, I’m always searching beyond the itsy bitsy bikinis often featured in social media and fashion magazines in order to find suits that actually fit and enhance the modern woman.

 

That search has led me to Athena, a longtime dependable brand of the swim industry since its founding in 1981. For this season, the brand has undergone a makeover with quality fit solutions and a happy print and color palette. Athena has a flattering fit, is forever fun and California made.

 

Flattering Fit

With ample coverage and support, each silhouette is constructed to complement a woman’s figure. The designers at Athena engineered floating underwires and interior adjustable bra in several key styles for added support and improved fit. They added soft elastic that does not cut into the body and provides comfort and support. Their signature power mesh slims and smooths while it does not constrict and strangle. The adjustable straps allow for a more supportive fit, customizing to your own body shape. Design elements like ruching and shirring within the suit to slim and conceal the middle area were incorporated as well as high waisted bottoms, a hot 2016 trend, that is perfect for concealing lower-abs. The racer back styles were included to provide additional support for the woman on-the-go.

 

Forever Fun

The Athena design team was inspired by sun, cabanas and warm weather escapes for the 2016 collection. Trips to Bali, Bermuda, St Tropez and the Gold Coast inspired the prints, macramé details, new bodies and updates to their customer favorites. When I saw this collection, I could not keep my hands to myself! The one piece with cross over back tie, tankinis and one pieces with full coverage bottoms in pretty prints are just what customers are craving in today’s market.  After trying on their customer favorites, I can’t wait to have fun while wearing my new Athena selects.

 

California Made

Athena swimwear is designed and produced in California. The design team takes advantage of their daily sights and being located in the center of the swimwear hub, they have access to the finest resources available. I’ve found Athena to be a brand that stands for quality craftsmanship.

 

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ATHENA Desert Escape Bandini and Pant available at Dillards. http://www.dillards.com/p/athena-pick-your-fit-desert-escape-bandeau-tankini-top–banded-bottoms/505932711?di=04673744_zi&categoryId=590675&facetCache=pageSize%3D100%26beginIndex%3D0%26orderBy%3D1%26facet%3D-1002651161041011109732801059910732891111171143270105116

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ATHENA Gold Coast Geo Tankini and Pant available at Neiman Marcus. http://www.neimanmarcus.com/Athena-Gold-Coast-Geo-Print-Tankini-Swim-Top-Bottom/prod185570003/p.prod

 

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ATHENA Desert Escape One Piece available at Amazon. http://www.amazon.com/dp/B0157B3S3C/ref=asc_df_B0157B3S3C4152283?smid=ATVPDKIKX0DER&tag=merbethomgarfitnessmagazine-20&linkCode=df0&creative=395093&creativeASIN=B0157B3S3C&ascsubtag=883870554

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ATHENA Cabana Solids Bandini and Pant available at Amazon. http://www.amazon.com/ATHENA-Womens-Cabana-Bandini-Tankini/dp/B010OZLLOE/ref=sr_1_2?s=apparel&ie=UTF8&qid=1455580396&sr=1-2&nodeID=7141123011&keywords=athena+cabana+bandini

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ATHENA Santorini Bandini and Pant available at Neiman Marcus. http://www.neimanmarcus.com/Athena/prod185570004_cat47480735__/p.prod?icid=&searchType=EndecaDrivenCat&rte=%252Fcategory.jsp%253FitemId%253Dcat47480735%2526pageSize%253D120%2526Nao%253D0%2526refinements%253D&eItemId=prod185570004&cmCat=product

 

 

 

 

 

 

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