Behind the scenes

A lot of companies talk about adjusting to younger consumers, the digital revolution, and the rapidly changing retail environment. Raj Swim is doing more than talking– they are taking dramatic steps to leap into the future. Raj Swim has been in the business for 50 years, and is now owned and operated by Alex Bhathal and Lisa Vogel, the children of the founders. Alex handles all sales, production and finance. Lisa oversees design and merchandising, marketing, advertising and licensing.