Apparel News: Swim Collective Rides the Waves of New Trends

https://www.apparelnews.net/news/2022/jun/30/swim-collective-rides-waves-new-trends/

Betti Halsell, Contributing Writer | Thursday, June 30, 2022

Swim Collective, produced by Emerald, took place June 14–15 at the Paséa Hotel & Spa in Huntington Beach, Calif., where guests had the opportunity to see the newest swimwear designs from the vantage point of a beachfront resort.

Retailers from swim specialty stores, major department stores, boutiques, surf specialty stores and luxury resorts from around the world traveled to see what was new at the relaunched marketplace.

“Everyone was so excited to get back to the Paséa after our move here in January,” said Associate Show Director Devon Ranger. “This location is such an ideal setting for buyers to not only get all their orders placed in an efficient way, but it also offers them this retreat-like experience where they are completely immersed in the swim culture and lifestyle.”

Major trends seen at Swim Collective included one-shoulder, asymmetrical bikini tops and suits that provided the versatility of wearing them as a casual top or bodysuit. This trend was demonstrated by the brands Swiminista, Selina Rae Swimwear, VYB Swim and Melissa Odabash.

Co-founder and Creative Director of VYB Swim Holly Harshman said being ethically conscious when designing the swimsuits is paramount, and the pieces presented at the show were created out of dead-stock fabrics.

Harshman also added that the company puts their collections into moods. “We will have a surfer girl; someone who wants to have the aesthetic of being in the water; made for lovers, which is more on the romantic and botanical side; and the rebel soul, from the rocker edgy side.”